What We're Reading May 2015: How Real Estate Developers Think by Peter Hendee Brown
This month, PVN staff are delighted to be reading Peter Hendee Brown's second book, How Real Estate Developers Think. PVN collaborates with Peter on project strategies and best practices for real estate development. He shares our vision to find solutions to difficult urban redevelopment projects and preservation challenges. Peter Brown is an architect, planner, and development consultant based in Minneapolis, where he also teaches at the Humphrey School of Public Affairs at the University of Minnesota.
"Focusing on imaginative and experienced development professionals working in complex urban settings, Brown usefully problematizes the monolithic idea of the 'greedy developer.' By helping readers to see how these more sophisticated developers think, this engagingly written book can do much to help move real-world situations from hostile standoffs to informed conversations."
—Ann Forsyth, Harvard Graduate School of Design
Cities are always changing: streets, infrastructure, public spaces, and buildings are constantly being built, improved, demolished, and replaced. But even when a new project is designed to improve a community, neighborhood residents often find themselves at odds with the real estate developer who proposes it. Savvy developers are willing to work with residents to allay their concerns and gain public support, but at the same time, a real estate development is a business venture financed by private investors who take significant risks. In How Real Estate Developers Think, Peter Hendee Brown explains the interests, motives, and actions of real estate developers, using case studies to show how the basic principles of development remain the same everywhere even as practices vary based on climate, local culture, and geography. An understanding of what developers do and why they do it will help community members, elected officials, and others participate more productively in the development process in their own communities.
Based on interviews with over a hundred people involved in the real estate development business in Chicago, Miami, Portland (Oregon), and the Twin Cities of Minneapolis and St. Paul, How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur, considers the roles played by innovation, design, marketing, and sales in the production of real estate, and examines the risks and rewards that motivate developers as people. Ultimately, How Real Estate Developers Think portrays developers as creative visionaries who are able to imagine future possibilities for our cities and communities and shows that understanding them will lead to better outcomes for neighbors, communities, and cities.